South African Tourism

I joined Ireland Davenport to Creative Direct SAT, I did this for nearly 4 years. It was one of the greatest experiences in my career. To have the privilege to work on and craft your country’s brand is humbling.
We travelled the length, breadth and circumference of the country shooting content and campaigns for the domestic travel market, African, European, U.S. and Chinese - these making up the primary markets for South Africa. It was exhausting and exhilarating all at once, and a huge amount of fun.
The Account included all aspects of the Tourism Portfolio. Business Tourism, Meetings Africa, Global, Domestic, Africa, Digital, Tourism Indaba. Global Key Markets: Netherlands, Germany, UK, France, Japan, Australia, Brazil. Africa Key Markets: Nigeria, Cameroon, Mozambique, Botswana, DRC and SA Domestic market. Exhibitions (Durban Indaba the 3rd Largest Tourism exhibition in the world ) and Activations.
Mostly shot by Micheal Lewis and Nick Van Reenan amongst many others.